Using Automatic Rule to increase and decrease bids

This article will guide you how to create an Automatic Rule application in Google AdWords. Automated application will help you set up and off the keywords in your campaign in the elective period.



For example, the application will automatically increase the price of keywords 30% at 6 AM and then decreased by 40% from 8 PM.

Step 1: You choose the keywords tab of the campaign you want to create applications automatically.

Step 2: select Change Max.CPC bids when ...

 Step 3: Increase the bid up 30% as shown below, then save again.

After bid up to 30% at 6 AM. You will create another application automatically bid duty reduced to 40% at 8 PM. You do the same operation steps 1 to 3, select descrease 40% of bid then save.

You can check and edit the application in the left menu Automation -> Automated Rules.